Unitec - YouFinder case study

The brief was to deliver a highly unique and inspirational educational experience that would set Unitec apart at the Coca-Cola Careers Expo and attract students to their stand by delivering on the brand’s promise of 'reframing learning to create highly productive talent.’

Our Process

 Amidst tough competition from some of New Zealand’s best educational institutes, it was important to create something of value for the prospective students that would encourage them to consider Unitec as a key step in achieving their career goals. 

The Solution
A gamified diagnostic iPad app that matches student’s character type with their future selves! The name “YouFinder” came from the notion of a viewfinder for your future. The app gives students the ability to explore the 6 key personality types and identify which one they are most like. From there students can explore a number of suggested career options and the associated courses to start the journey towards their future career. 

The Coke Expo Unitec stand shouts loud and clear what the Unitec brand is all about - real, inventive and immersive- and represents what the institute’s new directorate is all about - collaboration, the freedom to think big and bold, and having fun.

There were 2,000+ site visitors over the three-day period, culminating in 1,436 total registrations! A 397% year on year increase in student registrations has given the Unitec team an app to be proud of.

Agency credit - Designworks